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Business Ethics
Research from Peking University broadens understanding of business ethics
December 18th, 2009
"Prior research suggests that corporate credibility is associated with firm financial performance in developed countries," scientists in Beijing, People's Republic of China report. "This article examines whether corporate credibility is related to firm performance using Economic Observer's rating of corporate credibility in China, the largest emerging market in the world. Based on a four-stage valuation model, we find that more reputable and credible firms outperform those with low ratings by almost 20% in 3-year stock returns and have better 3-year net profit margins, return on equity, and sales growth," wrote R. Zhang and colleagues, Peking...
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Source: VerticalNews Economics (2009-12-18)
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