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Hacker Group Launches Dedicated Health Marketing Practice
April 18th, 2010
Hacker Group, one of the largest direct/digital marketing agencies in the West, announced that it has formalized a dedicated health insurance marketing practice within the agency. Following years of real world experience within the industry, Hacker Group formed HealthHG to address the highly specialized and complex needs of health insurance marketing. While other agencies may have divisions specializing in healthcare marketing, most focus on the pharmaceutical industry, not health insurance. The practice is led by Jill Kaufman, Hacker Group Vice President of Account Services and Tom Reid, Chief Strategist.
Jill Kaufman explained why Hacker...
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Source: VerticalNews (2010-04-18)