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Innovyx and STAR Marketing
Innovyx Enhances Dialogue 1to1 with Release of Version 6.0
January 14th, 2008
Innovyx (www.innovyx.com), an agency-focused e-mail marketing services firm and unit of Omnicom's Star Marketing Group (www.starmsgroup.com), has released Dialogue 1to1 Version 6.0. Its offerings bolster the existing platform's e-mail campaign applications and provide new features such as a bar code image generator, a Simple Object Access Protocol (SOAP) web services API and a fully-integrated Wiki.
Dialogue 1to1 now includes a bar code image generator designed to bring a new level of interactivity to client e-mail campaigns. This feature makes it possible to include a generic or personally customized barcode in outbound e-mails. The bar code generator can be used for...
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Source: VerticalNews Marketing (2008-01-14)