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Show Media Outdoor Helps Ray-Ban Roll with 2009 Sundance Festival Taxicab Promo
February 7th, 2009
Bi-coastal outdoor media company Show Media announced is helping sunglasses maker Ray-Ban, along with Ray-Ban planning agency Vizeum and media buying firm Posterscope NY, stage a unique taxicab promotion during the Sundance Film Festival 2009 in Park City, Utah. During the festival January 15-25, ten taxicabs, completely wrapped in vinyl featuring Ray-Ban graphics, will circulate through the city. In one of the cabs, riders will be able to choose a 'truth or dare' that can land them in starring video roles posted on www.ray-ban.com.
'Ray-Ban has been an excellent partner for Show Media in the past. We're pleased to be supplying the taxicabs for the Ray-Ban 2009 Sundance...
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Source: VerticalNews Marketing (2009-02-07)