Asia Business Newsweekly
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Dettol Case Study: Targeting the Personal Care Market in the Far East - 2011 - The Personal Hygiene Market Is Witnessing Good Growth in Emerging Markets
July 26th, 2011
Research and Marketshas announced the addition of the "Dettol Case Study: Targeting the Personal Care Market in the Far East" report to their offering.
Dettol has extended its product portfolio in developing markets in the Far East, launching an array of personal care products positioned around eliminating germs and bacteria, with products targeted at the middle class. The nature of this positioning would prove unsuccessful in more developed economies; however the brand has been able to capitalize on concerns about basic hygiene maintenance.
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Source: Asia Business Newsweekly (2011-07-26)