China Weekly News
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Business
New findings from L. Heracleous and co-researchers in the area of business described
July 27th, 2010
"Singapore Airlines is widely regarded as an exemplar of excellence in an industry whose service standards are tumbling. What's not so well known is that the company is also one of the civil aviation industry's cost leaders," investigators in Warwick, the United Kingdom report. "SIA's success in executing a dual strategy of differentiation and cost leadership is unusual. Indeed, management experts, such as Michael Porter, argue that it's impossible to do so for a sustained period since dual strategies entail contradictory investments and organizational processes. Yet SIA, and a few other emerging-economy companies, view the dualities as opposites that form part of a whole....
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Source: China Weekly News (2010-07-27)
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