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Rhapsody Selects Droga5 and Optimedia US to Lead Advertising Initiatives
March 24th, 2008
Rhapsody(R) America, the joint venture from MTV Networks and RealNetworks(R) (NASDAQ:RNWK) offering the market's leading digital music service, has selected advertising agency, Droga5, and media buying and planning agency, Optimedia US, to lead the U.S. brand advertising and media planning for the Rhapsody service. Harnessing Droga5's creative expertise and Optimedia's strength in media buying, the companies are working together to create an innovative, multi-million dollar advertising campaign to build the Rhapsody brand and raise consumer awareness for Rhapsody's true "music wherever you are, whenever you want it" experience.
"The Rhapsody brand is poised for growth and...
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Source: Entertainment Business Newsweekly (2008-03-24)