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HGTV Unveils New Staff-Curated Boards on Pinterest.com
February 26th, 2012
HGTV fans will be able to get a sense of the brand's "behind-the-scenes" design aesthetic with the introduction of several staff-curated design boards on Pinterest, the hugely popular social bookmarking site that lets users collect and share things they like on the web. The personal boards, which feature favorite home design, decor, gardening and lifestyle ideas, are created by same people who provide the fan-favorite content on HGTV and HGTV.com
"While HGTV has been on Pinterest since last spring, we are excited to reveal a new and much more dynamic HGTV Pinterest presence," said Jillian St. Charles, vice president, programming and strategy, HGTV.com. "Fans who follow our...
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Source: Entertainment Business Newsweekly (2012-02-26)