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Thomson and Marcus Theatres Pact for Digital Cinema Test in Milwaukee Market
March 24th, 2008
Thomson (Paris:18453)(NYSE:TMS), through its Technicolor Digital Cinema business, announced it will install digital cinema projection systems with Milwaukee, Wis.-based Marcus Theatres(R) at the Cinema At The Renaissance 13-plex in Sturtevant, Wisconsin.
The Technicolor projection systems will deliver razor-sharp images and pure uncompressed digital sound to moviegoers, and will enable a new range of programming opportunities such as live concerts, sporting events, and 3-D. Additionally, the systems will be fully integrated with the current digital advertising system, allowing for seamless pre-show presentation in 2K resolution.
Marcus Theatres, a...
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Source: Information Technology Business (2008-03-24)