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THX Teams With Eyestorm Productions to Bring Amazing Life Trailer to Cinemas Around the Globe
February 4th, 2008
Over the years, THX movie trailers have wowed moviegoers around the world and have been created by some of the world's renowned animation, visual effects and sound design teams. For its latest cinematic trailer, THX turned to Eyestorm Productions, a Venice Beach creative production company founded by veteran artists from Lucasfilm.
To successfully produce the THX Amazing Life trailer, Eyestorm put into motion a unique production workflow designed to enable a smaller group of artists to develop a large-scale, cinematic project. Eyestorm's new approach to the creative process shifted the traditional production paradigm by organizing smaller teams made up of artists who could...
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Source: Marketing Business Weekly (2008-02-04)