Marketing Business Weekly
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Marketing Science
Research from Texas A&M University in the area of marketing science published
October 19th, 2008
According to a study from the United States, "In recent years, the issue of copyright protection for intellectual properties such as computer software, music CDs, and videos has become increasingly important. It is often claimed that illegal copying of intellectual property costs companies billions of dollars in lost revenues and reduces firms' incentives to innovate." "Some researchers have shown that copying can be beneficial to firms when there are strong network effects and copying expands the market. In this paper, we first examine the impact of illegal copying of software and other similar intellectual properties on firms' prices, profits, and quality choices, even...
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Source: Marketing Business Weekly (2008-10-19)
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