Marketing Business Weekly
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Genting Signs as Principal Partner of Aston Villa Football Club
July 10th, 2011
Genting, the leading international leisure and hospitality group and the UK's largest operator of casinos, is pleased to announce that it has entered into an agreement to be the Main Club Sponsor of Aston Villa F.C. The sponsorship is for an initial two years, covering the 2011/2012 and 2012/2013 seasons.
As part of the agreement, the Genting Casinos logo will feature on the home and away Aston Villa shirts, and the company will enjoy a host of sponsorship benefits. In addition, Genting and Aston Villa will support each other's activities locally and internationally.
Genting, which has its offices at Star City in Birmingham, operates over 40 casinos...
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Source: Marketing Business Weekly (2011-07-10)