Marketing Weekly News
Siegel+Gale
Business Charts Often Fail to Communicate Intended Message, Says Siegel+Gale's Dona Wong, Author of Newly Published the Wall Street Journal Guide to Information Graphics
February 13th, 2010
Many business charts have sophisticated and intelligent underlying information, but the presentation fails to convey the intended message. That's the underlying premise of a new book, The Wall Street Journal Guide to Information Graphics, authored by Dona M. Wong, strategy director of information design for global strategic branding firm and simplified communications pioneer Siegel+Gale. "In our increasingly data-driven world, we have to convey our message clearly and visually. Whether through PowerPoint, charts and graphs, reporting graphics, or budget illustrations, we must enhance our audiences' understanding - in five seconds or less," says Wong. "Professionals from...
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Source: Marketing Weekly News (2010-02-13)
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